Sales Excellence for Data & AI consultancies – from strategy to execution

Win lucrative Data & BI projects

  • Achieve predictable growth despite recessions and budget cuts
  • Secure project sizes from €50,000 up to €500,000
  • Build an organic pipeline without expensive lead agencies

Chosen by leading companies

Testimonials – Featured & Thumbnail Navigation

"With Rocky’s support, we were able to sell a value-based workshop within six weeks – doubling our margin."

Okan Bulut

Okan Bulut

Managing Director, Bulut Consulting

"I had the pleasure of working with Rocky twice in my career. He is very partner-friendly and highly engaging to work with. All the best in your role — and any time again ;-) "

Christian Heitzler

Christian Heitzler

Director Regional & GSI Partners DACH & EE, Databricks

"Rocky is very open-minded and eager to learn. His hunter mentality brings sales up to the right pace."

Christian Engel

Christian Engel

Head of Customer Advisory Banking DACH, SAS

"Rocky started as one of the first enterprise sellers at Databricks in Germany. We worked together on complex, large enterprise clients to expand the Azure Databricks footprint. Rocky is highly inquisitive, empathetic to customer demands, and an excellent communicator who knows how to manage virtual teams to harness relevant resources efficiently. Where we worked well together was through his leadership and regular account synchronization to address the challenges and progress of our combined accounts. This proved tremendously beneficial to support our Azure growth. Rocky is highly coachable, open-minded, and a fantastic team player. He works well under high pressure in hyper-growth accounts. I wouldn’t be surprised if he becomes a leader in his next position."

Travis Pütz

Travis Pütz

Director Sales DACH, Databricks

"Rocky supported me during his time at Splunk with his deep expertise to get the most out of my opportunities. His advice and support were exceptional and had a significant impact on my success. I can recommend Rocky without reservation! 👏"

Jens-Peter Reincke

Jens-Peter Reincke

Sales, SVA

"I worked with Rocky at Databricks, where we jointly managed several Azure enterprise accounts. I appreciated Rocky’s proactive mindset and his ability to bring in the right resources strategically at the right time. He always stayed close to the customer’s challenges and was highly problem-centric in every interaction. Together, we significantly increased usage across multiple Azure Databricks clients — all within less than six months. Rocky is not only a strong operator but also a great teammate to collaborate with."

Henning Kropp

Henning Kropp

Manager Azure Solutions Architect, Databricks

"I had the pleasure of working with Rocky at SAS for various enterprise clients. Rocky stands out for his quick grasp and openness to feedback — a combination that makes him both a strong team player and a continuously learning sales professional. Rocky brought not only energy to the team, but also results. He is definitely an asset to any organization."

David Francois

David Francois

Regional Sales Director DACH, Amplitude

"I worked with Rocky at MicroStrategy. Rocky was responsible for generating new business by cold calling and creating qualified meetings. He was extremely talented in contacting various business heads. Rocky learned quite fast and was excellent in pitching the MicroStrategy story. He became 3 times in a row top performer for the EMEA region. I'd appreciate to work with him again."

Uwe Cohrs

Uwe Cohrs

Global Account Manager, MicroStrategy

"Rocky was always great to work with. He is very professional and yet you work on a friendly basis. I look forward to working with him again in the future."

Christoph Harding

Christoph Harding

Enterprise Account Executive, Microsoft

"I had the pleasure of working with Mr. Khan both at Splunk and at Databricks. Throughout our projects together, he consistently stood out for his exceptionally problem-centric customer focus. Mr. Khan possesses deep technical understanding and the ability to quickly grasp complex challenges and develop effective solutions. His analytical skills and commitment to customer needs are remarkable. I was particularly impressed by his ability to empathize with Kion’s specific challenges and deliver tailored solutions that not only met our requirements but often exceeded our expectations. Mr. Khan was always able to clearly link use cases to the value created. Through his ability to present the business value of each solution, we ensured our investments were well-justified and effective. In addition, Mr. Khan was excellent at mapping technical requirements to business problems, enabling us to deploy technical solutions in a targeted and effective way. His proactive approach and clear communication made working with him consistently pleasant and productive. No matter how complex the problem, Mr. Khan followed a structured, solution-oriented approach that inspired confidence. I recommend Mr. Khan to anyone seeking a reliable and competent partner for technological challenges. His customer focus and commitment are unmatched."

Aykut Özdogan

Aykut Özdogan

Product Owner Telematic Data, Linde Material Handling

"I had the pleasure of hosting a workshop on Growth Metrics with Rocky for the 10 most promising startups in the ecosystem. Rocky went the extra mile by reaching out to all participants beforehand, ensuring the content was fully tailored to their needs and designed to maximize outcomes. The session was outstanding—rich in actionable insights and delivered with exceptional professionalism. Highly recommended for any company seeking expert guidance on actionable growth metrics!"

Cristian Frigo

Cristian Frigo

Head of Startup Programs, TechQuartier

"We had a coaching session with Rocky as part of the Hessen10 program. It was genuinely a very compact learning experience on the fundamentals of scaling a business and accurate performance measurement strategies, where we structured a lot of our prior knowledge, but also got new insights. Coaching was engaging, interactive, insightful and also very descriptive when new concepts were introduced. I would definitely recommend it to our startup peers."

Gent Zambaku

Gent Zambaku

Co-Founder, cognitx.ai

"I had the pleasure of taking part in one of Rocky's workshops. I was extremely impressed that Rocky contacted each participant before the workshop to find out their specific needs. Rocky then covered the important basics with concrete examples and a good mix of efficient and in-depth KPIs on the topic of growth. The workshop was fun, helped me personally, and I can only recommend attending."

Tobias Schirra

Tobias Schirra

Founder, HCP Sense

"Rocky Khan delivers tailored, impactful workshops with actionable insights and clear growth strategies. Highly recommended for anyone aiming to optimize performance and scale effectively."

Lukas Baumann

Lukas Baumann

CEO, locaterisk

"I worked with Rocky at Databricks, and he quickly became one of my go-to sparring partners. From day one, he stood out as a sharp, thoughtful sales leader with a ton of experience in enterprise sales and GTM strategy. Rocky has a great way of communicating clearly and intentionally, always bringing structure and depth to the conversation. He blends strategic thinking with hands-on execution in a way that really moves things forward. Notably, in his first year, he closed one of the top 10 EMEA deals — winning a major new logo: a leading German manufacturer of heating systems. Any sales team would be lucky to have him on board."

Cen Smajli

Cen Smajli

Enterprise Account Manager, Databricks

"I'm happy to write a recommendation for Rocky Khan, who I had the pleasure of hosting as the speaker at a recent Startup Grind event that I organised. Rocky delivered a persuasive session titled: Sales Workshop for Startups. In short, I am deeply impressed. His extensive expertise, cultivated through decades of sales experience with tech giants like Miro, Databricks, and Splunk, clearly shone throughout his presentation. I found his speech extremely persuasive and engaging, as he tactfully combined practical insights with compelling storytelling. Rocky's ability to connect and interact with the audience from the start was remarkable. He created an ambience that kept the attention and motivation levels high throughout the session as he imparted crucial knowledge about effective sales processes. What truly set this workshop apart from other sales workshops I have previously attended was the structured sales approach, tailored specifically for startups seeking scale. He introduced a unique and actionable sales framework that advocates for a 'problem' focus rather than 'product' focus to add substantial customer value, shorten long sales cycles and tackle complex sales challenges head-on. Importantly, he presented anecdotes, personal stories and learnings that not only enriched the learning experience, but also grounded the concepts in strategies that the participants could immediately apply in their sales activities. In summary, I highly endorse Rocky's workshop as a resounding success and confidently recommend his advisory services for organisations seeking to scale their sales potential."

Mithun A. Sridharan

Mithun A. Sridharan

CxO Advisor

"Rocky is an outstanding coach. His practical workshop on 'Overcoming Nervousness' left a lasting impact on me. Rarely have I gained so much from a workshop. His unique approach and the structured workshop design allow me to continuously apply what I've learned, fostering ongoing personal growth. Thank you, Rocky, for your impressive dedication — keep up the great work!"

Melanie Rothert

Melanie Rothert

Client Sales Executive, SAP Concur

"I know Rocky via our work at Splunk and have witnessed his impressive accomplishments. He serves as an excellent guide in crafting strategic deals, offering valuable advice. Rocky possesses innovative ideas on how to approach new prospects and establish connections with economic buyers. His advisory is absolutely gold."

Robert Müller

Robert Müller

Key Account Manager, Splunk

"Many thanks to Rocky for the highly professional and insightful analysis of our sales process and the clear outline of our weak points. Thanks to you we understood very well what we already do right and where we need to start in order to move up to the Champions League."

Denis Robens

Denis Robens

CEO, Umsatzwerk

"I had the pleasure of working with Rocky at BMC. Rocky was responsible for the TrueSight Monitoring solution. He was able to open new doors in different prospects quite fast. As a technical guy I was quite astonished about Rocky's ability to explain complicated things in simple words to the customers. He understood the benefits and applied MEDDICC in his daily business. I loved his motivation, positive energy and enthusiasm. Rocky was a great team player and I would love to work with him again."

Martin Tauber

Martin Tauber

Product Architect, BMC

Are you currently asking yourselves questions like these?

How can we achieve predictable growth?
How do we avoid discounts and reach high profitability?
How can we scale deal sizes from €50,000 to €500,000 with the same sales team?
How do we break into larger enterprise clients?
How effective is our sales team, really?
How do we become cash-flow positive this year?
How can we hire the right Business Developers?
How can we grow without immediately hiring more staff?

Greetings, I'm Rocky.

In my 15 years in the Data & BI world, I’ve noticed this: only a very small number of consulting firms achieve exceptional results:

  • EBITDA margins of up to 70%
  • Highly profitable projects — even in times of crisis
  • Growth while others are cutting staff
Rocky consulting portrait
Rocky listening to a client

I help Data, BI, and AI consulting firms align their sales strategy to create predictable growth:

  • Greater effectiveness in project acquisition
  • Higher profitability
  • Sustainable strategies for long-term success

🎯 Expertise

  • 15 years of B2B sales in Data & BI
  • Conducted 25 sales audits
  • Mentor & speaker at the largest start-up association in Hesse

📢 Leadership & Public Speaking

  • Founder & President of Databricks Toastmasters
  • Multiple-time winner in the European Public Speaking Contest (Toastmasters International)

💡 Achievements

  • 3× EMEA Top Performer (MicroStrategy)
  • World’s largest new-logo deal at Splunk
  • Top-10 EMEA deal at Databricks
  • Largest contract: €2M (Bank, Frankfurt)
  • Multiple President’s Club winner (SAS, Splunk)

💼 Education & Training

  • Diploma in Business Administration, University of Mannheim
  • Challenger Sales, Solution Selling, MEDDIC
  • Target Opportunity Planning (SAS)
  • Mentee of Dave Brock (USA)

Nominee for Analytics Pioneer Award 2024

Rocky Khan Podcast

Benefits of Working Together

You generate predictable, high-value contracts with margins up to 80%

Many agencies deliver expensive leads that don’t convert. Google hasn’t brought anything useful for a long time. You attend trade fairs, but the deals no longer come in. In our collaboration, you’ll learn how to generate new, high-value projects organically and strategically—without hiring additional staff.

Wrong hires in Business Development cost more than the salary

Hiring a strong Business Developer is a multi-million decision. The best don’t just deliver revenue in the first year; they also secure ongoing opportunities for years ahead. With my Hiring Playbook for Data & BI consultancies, you’ll systematically bring in the right people—proven, not by chance.

No theory, only practice

You won’t get slide decks full of theory. We work directly on your real customer situations. You’ll spot early whether an inquiry will turn into a project—and you’ll get a clear roadmap for actually winning it.

Enablement and team coaching for faster results

I share my 15 years of sales expertise in the Data & BI space directly with your team so everyone pulls in the same direction instead of leaving acquisition to the CEO alone. I also provide individual coaching so results become visible faster.

Not one-off symptom fixing, but a holistic approach via a Sales Audit

When deals drop, many react with busywork: cold calls, pricey lead agencies, or new BDs. The real causes stay hidden. A structured, data-driven Sales Audit shows exactly which levers to pull so your existing team lifts close rates and wins bigger projects—without immediately adding headcount.

This is how you receive your free consultation:

  1. 1

    Submit request (Now)

    Enter your details in the form and click submit.

  2. 2

    Appointment scheduling

    (Callback – within 24 hours) We will call you back within 24 hours.

  3. 3

    Free consultation

    (Video conference or phone call – 45 min) In our free consultation we address your individual situation. You’ll also learn what top consulting firms do differently.

Consultation session